Product Localisation, Internationalisation, and Roll-out
A product which sells in the UK may not sell in the same format in Europe or South America. The Vauxhall Nova had advertising executives scratching their heads when it would not sell in the South America. Until, that is, they discovered that Nova means ‘Does not work’ in Spanish!
The translation world is littered with similar experiences. Involving a specialist at the preliminary stages can help ensure that local customs and trends are taken into account early in your product roll-out.
Internationalisation of your product will ensure that, for example, the software you may use or other controls and operating commands, are relevant to your target audience and market.